#BONDWITHSTORIES- AN INITIATIVE BY SUDHANSHU RAI

#BondWithStories is a pan-India campaign initiated by celebrity storyteller, actor and filmmaker Sudhanshu Rai, which intends to emphasize upon the various benefits of imbibing storytelling in our daily lives. With the core objective of explaining how it can be a lifelong ally helping us evolve our imagination, grow our mental horizon, hone our creativity, and eventually build a holistic personality, the campaign will stress upon the need to incorporate storytelling by schools, colleges, corporate entities as well as communities.  

When children listen to stories, it is a source of many things for them – entertainment, information, bonding with elders and enhanced imagination skills to name a few. As we age, we usually tend to grow apart from this beautiful experience that can have widespread implications on our personalities. It is high time we understood how incorporating storytelling in education would create a better future, how making it an employee-engagement activity in corporate circles would yield improved mindset & productivity, and how the community and society as a whole can benefit out of it. 

 A total of 4 stories, touching upon different human emotions, will be released during the period of the 60-day campaign, and it seeks participation from people across all age groups. The first story released as part of the campaign is Pappan Bataa Gappan, which touches upon the emotion of humour.